DISCOVER THE STORY BEHIND THE SOUND
Gordy founded Motown in 1959, when race relations in America were at a pivotal point – white teens were going crazy for the rhythm and blues produced by black artists, and the time was right for Berry Gordy to make history.
Using his experience working on the Ford Motor Company automotive assembly line, Gordy assembled a team of producers, songwriters, and the greatest house band in the world, the Funk Brothers, and began to assemble Motown’s signature sound.
When “Money (That’s What I Want)” hit the airwaves in 1960, the response across the country was electric. America was ready for a new sound, and Berry Gordy had given it to them.